CSAT stands for Customer Satisfaction.
Our CSAT programmes offer a way of measuring and analysing how satisfied our customers are with the experience they have had with us.
It's important that our customers feel valued and listened to, and we know that a great customer experience then drives loyalty and brand advocacy.
We use this data to ensure we are making better informed decisions on areas we should focus on as a business.
Metrics Acronyms
TW = This week's CSAT score
WoW = Week on week change
YTD = Year to date score
YoY = Year on year change
4WA = Average score last 4 weeks